Last week, Mothercare, the leading global baby, children and maternity products brand under Kim Hin Joo (Malaysia) Berhad (“Company”), celebrated the re-opening of its flagship store at Suria KLCC, with a whole new experiential concept.
Spanning across 13,000 sq ft, and carrying more than 300 brands of baby and children’s products, maternity essentials, and toys, the revamped Mothercare Flagship Store at Suria KLCC features several key experience zones that provide parents and parents-to-be with comprehensive hands-on exposure that can facilitate them in making better decisions for their bundle of joy.
These include a stroller test track that allows customers to try out different strollers on the platform with different terrains, replicating various strolling simulations; a baby-wearing zone where customers can use the store’s weighted baby dolls to replicate carrying a real baby, and select baby carriers best suited for their needs; and a “Sparkle Clean” zone for baby gear cleaning services.
The store also features Mothercare’s nursery advisors, where our trained and certified in-store staff will guide shoppers, especially new parents, through the deluge of information on what to buy and how to better prepare for the arrival of their little ones. In addition, customers can enjoy personalised embroidery service, which is only exclusively available at the store.
Concurrently, the Company also launched The Entertainer Toy Shop at Suria KLCC to further enhance the shopping experience of its customers. Located adjacent to the Mothercare flagship store as an added attraction to complement the Company’s “Under One Roof” concept, The Entertainer in Suria KLCC is the 5th store in Malaysia, offering a wide range of exclusive toys for children.
In conjunction with the reopening celebration, the store will be running a special giveaway from 11 August 2022. All expecting mothers can sign up to receive an exclusive Mothercare newborn starter kit worth RM150 to get them started on their parenting journey.